Exercise is key when it comes to living a healthy lifestyle, which is why more than 5 billion people visit health clubs, gyms, and fitness studios annually. With current economic conditions, the fitness industry faces some of its most difficult challenges, including more gym closures, even fiercer cleanliness demands, and the rise of hybrid fitness platforms. While these changes are rapid and at times hard to deal with, they’ve also created unique opportunities for growth and innovation.
One of the ways health clubs have been attracting new members and retaining current members is by offering cutting-edge entertainment with DIRECTV for BUSINESS. If you’re looking to upgrade your gym, we’ve got you covered.
See how DIRECTV for BUSINESS is enhancing workout experiences with the same variety of entertainment people enjoy at home.
Benefits of DIRECTV for BUSINESS for the fitness industry
Make workout routines more enjoyable
Roughly 50% of all new gym members quit going within six months.
So, if you’re looking to retain members and inspire them to be more active, you’ll need to give them plenty of reasons to stay. A great place to start is by offering stellar entertainment to create a more inviting atmosphere. DIRECTV for BUSINESS does just that with local programming, movies, and more!
Create a distraction from discomfort
Staying motivated to exercise can be difficult. While exercise is beneficial, it’s long been considered a taxing task, and at times a chore. That doesn’t have to be the case. With the right entertainment, all of that can change.
DIRECTV for BUSINESS engages, instructs, inspires, and motivates gym goers with every workout. With entertainment options built for your business, you can easily amp up the programming on every cardio machine and even liven up the locker rooms!
Offering this type of support encourages your members to stick with and enjoy their fitness regimen.
Keep up with the competition
As of October 2022, there were over 31,000 health clubs in the United States. In order to stay relevant with so many options available, health clubs need to match the benefits their competitors offer at the very least.
One way to do that is to offer a wide selection of entertainment such as premium channels, live sports, movies, music, and Pay-Per-View with DIRECTV for BUSINESS. Impress everyone who walks through the door and keep your establishment top of mind.
