NFL SUNDAY TICKET with DIRECTV FOR BUSINESS via EverPass Media brings you every live game, every Sunday afternoon — and a fantastic opportunity to boost traffic in your bar or restaurant.
But if your inner accountant needs more evidence before investing in NFL coverage on DIRECTV, we’ve got just the thing.
Below you’ll find stats on NFL engagement and TV viewership based on sources such as Nielsen ratings. The numbers suggest that America is more primed than ever to seek out NFL coverage on live TV.
1. The NFL is a fixture in American culture
As the most passionate of NFL viewers, football lovers, sports bettors, and fantasy players make the best candidates for drawing in NFL SUNDAY TICKET traffic. But plenty of casual fans follow the NFL too — and even non-fans might tag along for the company and the eats.
| 140M Americans | ages 13–64 have engaged with the NFL in the last 12 months1 |
| 53% of American women | have engaged with the NFL in the last 12 months1 |
| 70% of American men | have engaged with the NFL in the last 12 months1 |
| 112.2M followers | keep up with the NFL on X, Instagram, Facebook, TikTok, or YouTube |
| 84% of fantasy footballers | have a party for the NFL Draft — and spend an average of $6532 |
2. The NFL dominates live TV viewership in America
NFL viewership on live TV is trending upward. These staggering numbers show a ton of potential for harnessing public interest in live NFL coverage.
| 93 of 100 live broadcasts | with the highest viewership in 2023 were NFL events, a 13% increase from the 2022 tally3 |
| 17.9M viewers | tuned in to regular-season NFL games in 2023, up 7% from the previous year4 |
| 38.5M viewers | tuned in to the NFL Playoffs in 2023 — the most watched NFL Playoffs in history, up 9% from 20225 |
| 123.7M viewers | watched the 2023 Super Bowl — the most-watched TV program in American history, up 7% from 20226 |
| 974.7B minutes | of viewing made football the most-watched sport in America last year7 |
3. DIRECTV includes in-market coverage too
NFL SUNDAY TICKET gives subscribers access to every live out-of-market game on Sunday afternoons throughout the regular season — totaling up to 200 games over 18 weeks of action. But it doesn’t stop there.
Eager patrons can also come to you for in-market games, NFL Playoffs, the Super Bowl, and more from the likes of ABC, CBS, FOX, and NBC. These local channels are included in every base package from DIRECTV FOR BUSINESS.
And for ultimate NFL coverage on DIRECTV, you can upgrade to packages that include ESPN, NFL Network, and Thursday Night Football from Amazon Prime Video.
With all those channels on your roster, you’ll make an irresistible NFL hotspot on Sundays, Mondays, Thursdays — and even Black Friday and Super Bowl Sunday.
4. MVP Marketing program boosts exposure
When you subscribe to any sports add-on, DIRECTV enrolls you in MVP Marketing. Add NFL SUNDAY TICKET and get these program benefits — and see below for figures on what actual customers think of the program.
- Free NFL SUNDAY TICKET Marketing Kit to help you advertise via customized decals, coasters, glassware, and more
- 250 MVP Credits to use on additional NFL SUNDAY TICKET merchandise
- Profit Calculator to estimate how much foot traffic you’ll need to cover costs and increase profits
- Premium Sports Schedules published weekly to help you plan for NFL games
- An official listing on sportsbarfinder.com to help NFL fans find your place
| 30% more patrons | visit on NFL SUNDAY TICKET weekends, according to bar customers who subscribe to DIRECTV NFL SUNDAY TICKET8 |
| 99% of MVP kits | advertising NFL SUNDAY TICKET were purchased by MVP Marketing members |
| 98% of MVP kits | advertising Thursday Night Football were purchased by MVP Marketing members |
| 91% of MVP clients | in 2023 said they’d “definitely” or “probably” order marketing for the 2024 season9 |
Shop DIRECTV FOR BUSINESS with NFL SUNDAY TICKET
Seize the moment. Order NFL SUNDAY TICKET from DIRECTV FOR BUSINESS to bring viewers into your bar or restaurant from Draft Day to the Super Bowl.
New customers
Existing DIRECTV customers
Order NFL SUNDAY TICKET at 1.888.388.4249
1 https://geniussports.com/intel/in-focus-nfl-fans-how-can-brands-engage/
2 https://thefsga.org/industry-demographics/
3 https://www.sportico.com/business/media/2024/nfl-posts-93-of-top-100-tvbroadcasts-2023-1234761753/
4 https://www.espn.com/nfl/story/_/id/39277615/nfl-averages-179m-viewers-2023-7-previousyear
5 https://operations.nfl.com/updates/the-game/2023-nfl-playoffs-set-all-time-viewership-records/
6 https://apnews.com/article/super-bowl-ratings-2024-chiefs-49ers-cbse2f0288ea474bd564ee4df430e41b8bd
7 https://www.statista.com/statistics/1430289/most-watched-sports-leagues-usa/
9 Based on a January 2024 survey of 229 MVP Order Takes of Thursday Night Football.
NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. All other marks are the property of their respective owners.
©2024 DIRECTV. DIRECTV and all other DIRECTV marks are trademarks of DIRECTV, LLC. All other marks are the property of their respective owners.